U.S. Servas 23
rd Annual Conference
July 19 in New Orleans
Take Challenges as Chances
Concepts, Measures and Progresses
of Servas Germany e. V.
Achim Kälberer
Member of the Extended Board of Directors
Newsletter Editor and Member of Task Force Public Relations
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Take Challenges as a Chance
What I will talk about:
·
The Challenges: Chances to Change Servas Germany
·
The Concept: Our Development Projects
·
Servas Coming Out: Our Public Relations Concept
·
Taken the chance?
·
Cooperation
·
The next Challenge?
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The Challenge: monetary resources
Do we face an “unbalanced” future?
2001 2002 2003
No. of travelers 800 680
L ?
No. of hosts 1400 1400
K ?
Budget fees
î
donations
î
- €
??
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The Challenge: human resources
Member identification:
·
What does Servas stand for?
·
What does Servas do?
·
Who is „member“ of Servas?
·
Who can master all the work?
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The Concept: Structure and Strategy
Flexibility and Control
Simple, unbureaucratic organization structure
with due need workload distribution:
·
board of directors, extended b. o. d.
·
task forces
·
regional coordinators (teams)
·
volunteers
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The Concept: Structure and Strategy
New “Law” & New “Order”
Legal recognition as “beneficial association”:
·
solid image for public reations
·
taxation advantages
·
facilitated external funding
Define real “association member” status:
·
better internal communication
·
more efficient member administration
·
improved funding due to membership contributions
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The Concept: Money Matters
Budgeting, bargaining and “begging”
€€ out:
·
Specific project based budget definition
instead of „bureaucratic“ cameralistic resources administration
€€ in:
·
membership contributions (start in 2004)
·
voluntary donations (strong increase in 2003 J)
·
fundraising for specific „beneficial“ projects (first project in 2004)
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The Concept: Transparency & communication
Keep actives active!
·
Short communication and decision lines
·
Transparent democratic principles
·
Database for traveler & finance administration
·
Reorganization and "continuing education" of interviewers
·
Web based nationwide teamwork
(e. g. travelers & finances administration)
·
Volunteer recruitment facilitated by database
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The Concept: Member Communication & Projects
Feel at home within Servas!
Get together projects:
·
European Summer Universities: “work, travel, study” (Baerenthal)
·
International Youth Camps & Workshops (planned)
·
Regional Activities: “Stammtische”, hiking tours, cultural programs
·
„Servas Tent“: Meet local Servas hosts at Servas conferences
Member communication:
·
Regular newsletter “Unterwegs”, interim newsletters if needed
·
Website www.servas.de with forum & direct update access (soon)
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The Concept: External communication
Servas Coming Out
Public Relations for Servas:
·
why?
·
to whom?
·
about what?
·
how?
·
what happened so far?
·
what will happen now?
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Servas Coming Out: Our Public Relation Concept
Servas PR - why?
·
to avoid misunderstandings and
to facilitate information procedures
·
to win new members (mainly young members and travelers)
·
to motivate for workforce and for financial support
·
to present peace activities
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Servas Coming Out: Our Public Relation Concept
Servas PR - to whom?
·
potential SERVAS travellers (above all youth)
·
those interested in intercultural understanding
·
financial supporters, sponsors
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Servas Coming Out: Our Public Relation Concept
Servas PR – about what?
·
Servas ideas: Peacebuilding and intercultural understanding
·
Servas activities: Travel exchange, workshops etc.
·
No “declarations” about “daily” political events
(at least not yet)
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Servas Coming Out: Our Public Relation Concept
Servas PR - how?
·
publicity relevant activities à (local) media
·
core topics à corresponding specialized media
·
idea support, banner exchange etc. ßà similar organizations
·
information booths à corresponding events
·
diverse measures, e. g. information to legal courts (fine revenues)
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Servas Coming Out: Our Public Relation Concept
What happened so far?
·
Sept. 2001: „Does Servas need PR?“ – Brainstorming workshop
·
April 2002: „Who does what when where how?“ –
TaskForce PR kickoff meeting:
·
July 2002: “There we are” –
Servas EXCO meeting first time in daily news
·
Oct. 2002: “Who are we” – Workshop / Presentation about content
and approach; Servas Germany peace declaration
·
Feb. 2003:“How shall we look like” –
Finetuning Workshop about form and organization
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Servas Coming Out: Our Public Relation Concept
What comes next?
Get content “ready to publish”
·
Remodel Servas self description; develop a “corporate design”, new logo
·
Relaunch Servas.de website
·
Compile an information pack
·
Start with publicity relevant activities (e. g. Servas Campus)
Speed up technique & organization
·
Compile media distributor; Appoint official (regional) media contacts
·
Create hotlinks for short term announcements;
·
Smoothen internal organization & technical compatibility
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Taken the Chance? – monetary resources
Do we face an “unbalanced” future?
2001 2002 2003 2004
No. of travelers 800 680
L 660 K è ?
No. of hosts 1400 1400
K 1700 J î è ?
Budget fees
î
donations
î
fees
è
donations
ì
€
?
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Taken the Chance? – human resources
Member identification:
·
What does Servas stand for? þ
·
What does Servas do? þ
·
Who is „member“ of Servas? þ
·
Who can master all the work? J
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Cooperation: International exchange
Servas going “global”
·
ICT - S. I. Information & Communication Team
·
SIAC - S. I. Audit committee
·
DFC - S. I. Development Fund Committee
·
S3 - Three Countries Workgroup (USA, France, Germany)
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Cooperation: Peacebuildiers’ exchange
We are not alone…
·
Create Servas “culture”: e. g. with German Association of
Young Film Directors and Producers
·
Regional meetings à Border-crossing City partnerships
·
Peace projects: Get in touch with other organizations
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Next challenge? Servas Youth Initiatives
Keep Servas young!
·
Servas Campus: foreign students feel at home with Servas
·
Servas Connect: Servas hosts accommodate participants
of festivals, workshops or meetings
·
Let’s go the "Y"-way!: Servas Young Members Initiative