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- Interessante documento presentato all'ultimo incontro US in luglio 2003 (varie meditazioni su servas in Germania).

U.S. Servas 23rd Annual Conference

July 19 in New Orleans

Take Challenges as Chances

Concepts, Measures and Progresses

of Servas Germany e. V.

Achim Kälberer

Member of the Extended Board of Directors

Newsletter Editor and Member of Task Force Public Relations

neworleanskeynoteaddress.doc Status 06.08.03 Page 2 of 2

Take Challenges as a Chance

What I will talk about:

· The Challenges: Chances to Change Servas Germany

· The Concept: Our Development Projects

· Servas Coming Out: Our Public Relations Concept

· Taken the chance?

· Cooperation

· The next Challenge?

neworleanskeynoteaddress.doc Status 06.08.03 Page 3 of 3

The Challenge: monetary resources

Do we face an “unbalanced” future?

2001 2002 2003

No. of travelers 800 680 L ?

No. of hosts 1400 1400 K ?

Budget fees î

donations î

- €??

neworleanskeynoteaddress.doc Status 06.08.03 Page 4 of 4

The Challenge: human resources

Member identification:

· What does Servas stand for?

· What does Servas do?

· Who is „member“ of Servas?

· Who can master all the work?

neworleanskeynoteaddress.doc Status 06.08.03 Page 5 of 5

The Concept: Structure and Strategy

Flexibility and Control

Simple, unbureaucratic organization structure

with due need workload distribution:

· board of directors, extended b. o. d.

· task forces

· regional coordinators (teams)

· volunteers

neworleanskeynoteaddress.doc Status 06.08.03 Page 6 of 6

The Concept: Structure and Strategy

New “Law” & New “Order”

Legal recognition as “beneficial association”:

· solid image for public reations

· taxation advantages

· facilitated external funding

Define real “association member” status:

· better internal communication

· more efficient member administration

· improved funding due to membership contributions

neworleanskeynoteaddress.doc Status 06.08.03 Page 7 of 7

The Concept: Money Matters

Budgeting, bargaining and “begging”

€€ out:

· Specific project based budget definition

instead of „bureaucratic“ cameralistic resources administration

€€ in:

· membership contributions (start in 2004)

· voluntary donations (strong increase in 2003 J)

· fundraising for specific „beneficial“ projects (first project in 2004)

neworleanskeynoteaddress.doc Status 06.08.03 Page 8 of 8

The Concept: Transparency & communication

Keep actives active!

· Short communication and decision lines

· Transparent democratic principles

· Database for traveler & finance administration

· Reorganization and "continuing education" of interviewers

· Web based nationwide teamwork

(e. g. travelers & finances administration)

· Volunteer recruitment facilitated by database

neworleanskeynoteaddress.doc Status 06.08.03 Page 9 of 9

The Concept: Member Communication & Projects

Feel at home within Servas!

Get together projects:

· European Summer Universities: “work, travel, study” (Baerenthal)

· International Youth Camps & Workshops (planned)

· Regional Activities: “Stammtische”, hiking tours, cultural programs

· „Servas Tent“: Meet local Servas hosts at Servas conferences

Member communication:

· Regular newsletter “Unterwegs”, interim newsletters if needed

· Website www.servas.de with forum & direct update access (soon)

neworleanskeynoteaddress.doc Status 06.08.03 Page 10 of 10

The Concept: External communication

Servas Coming Out

Public Relations for Servas:

· why?

· to whom?

· about what?

· how?

· what happened so far?

· what will happen now?

neworleanskeynoteaddress.doc Status 06.08.03 Page 11 of 11

Servas Coming Out: Our Public Relation Concept

Servas PR - why?

· to avoid misunderstandings and

to facilitate information procedures

· to win new members (mainly young members and travelers)

· to motivate for workforce and for financial support

· to present peace activities

neworleanskeynoteaddress.doc Status 06.08.03 Page 12 of 12

Servas Coming Out: Our Public Relation Concept

Servas PR - to whom?

· potential SERVAS travellers (above all youth)

· those interested in intercultural understanding

· financial supporters, sponsors

neworleanskeynoteaddress.doc Status 06.08.03 Page 13 of 13

Servas Coming Out: Our Public Relation Concept

Servas PR – about what?

· Servas ideas: Peacebuilding and intercultural understanding

· Servas activities: Travel exchange, workshops etc.

· No “declarations” about “daily” political events

(at least not yet)

neworleanskeynoteaddress.doc Status 06.08.03 Page 14 of 14

Servas Coming Out: Our Public Relation Concept

Servas PR - how?

· publicity relevant activities à (local) media

· core topics à corresponding specialized media

· idea support, banner exchange etc. ßà similar organizations

· information booths à corresponding events

· diverse measures, e. g. information to legal courts (fine revenues)

neworleanskeynoteaddress.doc Status 06.08.03 Page 15 of 15

Servas Coming Out: Our Public Relation Concept

What happened so far?

· Sept. 2001: „Does Servas need PR?“ – Brainstorming workshop

· April 2002: „Who does what when where how?“ –

TaskForce PR kickoff meeting:

· July 2002: “There we are” –

Servas EXCO meeting first time in daily news

· Oct. 2002: “Who are we” – Workshop / Presentation about content

and approach; Servas Germany peace declaration

· Feb. 2003:“How shall we look like” –

Finetuning Workshop about form and organization

neworleanskeynoteaddress.doc Status 06.08.03 Page 16 of 16

Servas Coming Out: Our Public Relation Concept

What comes next?

Get content “ready to publish”

· Remodel Servas self description; develop a “corporate design”, new logo

· Relaunch Servas.de website

· Compile an information pack

· Start with publicity relevant activities (e. g. Servas Campus)

Speed up technique & organization

· Compile media distributor; Appoint official (regional) media contacts

· Create hotlinks for short term announcements;

· Smoothen internal organization & technical compatibility

neworleanskeynoteaddress.doc Status 06.08.03 Page 17 of 17

Taken the Chance? – monetary resources

Do we face an “unbalanced” future?

2001 2002 2003 2004

No. of travelers 800 680 L 660 K è ?

No. of hosts 1400 1400 K 1700 J î è ?

Budget fees î

donations

î

fees è

donations ì

€ ?

neworleanskeynoteaddress.doc Status 06.08.03 Page 18 of 18

Taken the Chance? – human resources

Member identification:

· What does Servas stand for? þ

· What does Servas do? þ

· Who is „member“ of Servas? þ

· Who can master all the work? J

neworleanskeynoteaddress.doc Status 06.08.03 Page 19 of 19

Cooperation: International exchange

Servas going “global”

· ICT - S. I. Information & Communication Team

· SIAC - S. I. Audit committee

· DFC - S. I. Development Fund Committee

· S3 - Three Countries Workgroup (USA, France, Germany)

neworleanskeynoteaddress.doc Status 06.08.03 Page 20 of 20

Cooperation: Peacebuildiers’ exchange

We are not alone…

· Create Servas “culture”: e. g. with German Association of

Young Film Directors and Producers

· Regional meetings à Border-crossing City partnerships

· Peace projects: Get in touch with other organizations

neworleanskeynoteaddress.doc Status 06.08.03 Page 21 of 21

Next challenge? Servas Youth Initiatives

Keep Servas young!

· Servas Campus: foreign students feel at home with Servas

· Servas Connect: Servas hosts accommodate participants

of festivals, workshops or meetings

· Let’s go the "Y"-way!: Servas Young Members Initiative


Notizia inserita il: 08-08-03 Creata da:


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Responsabile sito: Andrea Careddu.
Responsabile redazionale del sito: Anna Cristina Siragusa.
Collaboratori sito:   Anna Cristina, Brunilde, Irene, Lavinia, Matteo, Roberto.